CONTACT ME
Increasing product value is my passion.
I lead & coach design & research teams that always deliver amazing product value.

Your mission will be my passion.
As a Product Design Director, I inspire great teamwork to produce designs that deliver results.

PORTFOLIO / CASE STUDIES

APPFIRE B2B APPS

  • B2B apps
  • multi-platform
  • design system

GLOBAL HIRING

  • 0-1 design team
  • global hiring
  • B2B2C

MOBILE COMMERCE

  • mobile
  • commerce
  • B2B2C

CRYPTO REAL ESTATE

  • 0-1 design system
  • investing
  • B2C

PHOTO/VIDEO STORYTELLING

  • 0-1 startup
  • media storytelling
  • B2C

FINTECH DESIGN LEADER

  • 0-1 startup
  • fintech
  • B2B2C

ONLINE LEARNING SYSTEM

  • online learning
  • mobile/web
  • B2C

My Design Background

I am a proven Product Design Director, mentor, coach and outcome-focused leader.

TL;DR

By leading UX design & research, I've directly contributed millions in ARR gains, eg. $41M recently at Appfire from design wins.

 

  • 2013-2025: Led remote async design teams at global companies (San Francisco, Boston, EU, Canada)
  • 2008-2012: Led my own San-Francisco based startup (Moment). Invented home screen widgets.
  • 2000s: Principal Design Lead for Microsoft, Time-Warner; products for ~450M users.

What makes me unique

my passion, experience, and proven success at leading design & research teams to success. 

My value prop: What I can do for you

I'm known for inspired design leadership that gets results. I bring infectious positive energy, trust, and data-driven strategy to cross-functional collaboration.

Personal Interests

I love my work, but I also like being physically and mentally active with Lindyhop dancing, Wing Chun kung fu, scuba diving, and sci-fi mystery novels.
 

Contact William


    I love creating value through inspired design for clients/employers around the world. I am an expert at managing remote design teams. Travel is OK as needed.


    Hire me for design leadership that gets results, proven by successful products for clients/employers around the world. Your goals will become my mission.


    Resume: Product Design Director


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